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Astrid Longhurst
  1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director
The statistics are staggering:
  • Almost 10 million women in the UK ‘feel depressed’ because of the way they look, according to new research
  •  90% of adult women feel body image anxiety
  •  More than 90 percent of girls – 15 to 17 years – want to change at least one aspect of their physical appearance, with body weight ranking the highest.
  •  80% of children who are 10 years old are afraid of being fat. 
  •  Eating disorders are on the increase in both men & women
  • Up to 12% of teen boys are using unproven supplements and/or steroids.
  •  9 out of 10 women are unhappy with their weight, shape, or appearance. 
  •  8 out of 10 women are on a diet
  • 80.7% of men talk in ways that promote anxiety about their body image
  • 38% of men would sacrifice at least a year of their life in exchange for a perfect body!
  •  40% of 9-year-old females have been on a diet
  •  Over 98% of people who lose weight by dieting gain it back within a year
  • Over 50% of people complain of constant fatigue
  • As many as 24 million people suffer from an eating disorder – including Anorexia, Bulimia & Binge eating disorder in the US alone!
  • 91% of undergraduate women surveyed admitted that they diet.
  • In a survey of girls aged approximately 14-18 – more than 59% of girls were trying to lose weight. In the last 30 days before the survey, over 18% of girls had starved themselves for a day or more to lose weight. 11.3% of girls
    surveyed had used diet pills and 8.4% had vomited or taken laxatives to lose weight.
  • Young girls are more afraid of becoming fat than they are of 
    nuclear war, cancer, or losing their parents.

Why do we need Body Confidence & Well-being Coaching?

Our bodies are where we live – our physical homes throughout this lifetime. We experience our lives through our bodies. Everything we think, feel, say or believe is felt in our bodies, linked to our minds and woven through to our spirits. We are fantastic, amazing human beings and yet for many people their bodies have become a forgotten land. A place that feels alien, disconnected or simply not ‘good enough!”
Never before have so many felt so disconnected and out of love with their bodies and their lives. It is time for a revolution and evolution in the way that we relate to ourselves and to others.
Just look around and you’ll see the evidence of broken relationships with the most important person in our lives – our self! You will see it in the tattered dreams people have left behind – not feeling good enough to pursue them. You will find evidence of it in how people talk about themselves and others. You will see it in the media with the endless obsession with “perfection.” You will notice it in the confusion about what to eat and even in what to wear as more and more people feel out of touch and out of love with their authentic wonderful selves
This sense of disconnection is causing untold problems in the way in which we inhabit our bodies, our lives and the planet. When we fail to truly look after and care for ourselves and feel good about who we are, the knock on effect this has is huge. It is stated that 80% of visits to the Doctor are stress related. It is my belief that much of this stress could be avoided if we can truly learn to manage our inner environment, change our lifestyle (even in the smallest of ways) and take responsibility for our happiness, well-being and health. In order to do this we fundamentally have to like, accept and approve of who we are. Just doing this creates a new perception in the relationship we have with ourselves and opens the doors for people to live their very best, happiest and healthiest lives. 
Body Confidence & Well-being is essential to living your BEST and HAPPIEST life. Having Life & Body Confidence are the two most vital ingredients for living the life you were always destined to live – happy, fulfilled, creative, joyful, healthy and full of vitality and energy and most of all LOVE & PASSION in just being YOU!.
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